Growing an Influencer's Brand

We are fascinated to see the prevalence of influencers in the esports market. It was an absolute pleasure to welcome influencer, Reev HD, to our offices for a chat with partner, Alex Watt. The link to the video, and short video snippets, is https://www.howardkennedy.com/Hot-topic/Esports_an-influencers-perspective.

Our key insight from the first short video is for those seeking to understand how influencers grow their brand. Reev mentioned the power of networking and collaborating with other influencers, thereby doubling your audience reach. These collaborative videos helped Reev, and we are sure many others, go viral and Reev has been able to now grow his brand to over 825,000 subscribers.

Next week we offer our top insight from Reev's comments on the future of content creators in Esports.