3/5/2024 6:01:25 PM Creative strategies in sports marketing: navigating unofficial territory By Peter Hopton With the Six Nations Rugby Championship underway, in this article we explore a number of memorable instances of how brands have navigated...
1/29/2024 1:00:26 PM Sport & Media Update: Geo-blocking Regulation in the Spotlight By Howard Kennedy At the back end of 2023, the European Parliament discussed expanding the Geo-blocking Regulation (the Regulation) to include audio-visual...
12/21/2023 3:19:47 PM Judgment Day: The European Super League ECJ Case [27 May 2021] (Case C-333/21) By Howard Kennedy Background In our previous article, we discussed the European Super League (ESL) case before the European Court of Justice (ECJ) on May...
12/4/2023 4:28:25 PM The Soaring Success of Women's Elite Sports: A Billion-Dollar Industry by 2024 By Joel Leigh In recent years, the landscape of women's elite sports has experienced a seismic shift, marked by increased recognition, financial...
12/1/2023 8:07:04 AM Not FFAR enough - football agents secure a favourable decision against FIFA By Howard Kennedy Given recent uncertainty surrounding FIFA’s attempt to enforce specific parts of the National Football Agent Regulations (NFAR) in...
11/23/2023 1:34:47 PM Skating Close to the Edge: Addressing Safety Concerns in Ice Hockey By Rufus Scholefield In the fast-paced world of ice hockey, where the speed of the players is only matched by the thrill of the game, injuries are an...
11/17/2023 2:16:10 PM A Salty Blow for Toffees: Everton hit with a 10-point deduction following breaches of Premier League Rules By Joel Leigh At the end of March 2023, Everton Football Club were referred to an Independent Commission for breaches of the Premier League's...
11/9/2023 5:43:53 PM On The Horizon – The Dawn of Football Governance By Joel Leigh In November 2021, the UK government commissioned Conservative MP Tracey Crouch to lead the formation of a fan-led review on football....
10/30/2023 2:28:37 PM Rugby World Cup : Positive Action in Sport By Sam Murray-Hinde "The World in Union" might be the soundtrack of the Rugby World Cup but rugby is far from immune from the racial divisions and prejudices...
10/27/2023 12:03:19 PM Rugby World Cup : Reputational considerations for sports professionals By Elizabeth Morley Sports professionals today increasingly have an active presence online as well as on the pitch. On Instagram alone, Cristiano Ronaldo has...
10/24/2023 2:27:16 PM Rugby World Cup: Game Changer -Top tips for securing official sponsorships By Peter Hopton When brands step onto the global stage of a sporting event, the stakes are high, and the opportunities are boundless. To secure a...
7/11/2023 10:09:04 AM The growing opportunities for influencers By Alex Watt We are fascinated to see the influence of content creators in the esports market. It was an absolute pleasure to welcome content creator,...