With the Six Nations Rugby Championship underway, in this article we explore a number of memorable instances of how brands have navigated...

At the back end of 2023, the European Parliament discussed expanding the Geo-blocking Regulation (the Regulation) to include audio-visual...

Background In our previous article, we discussed the European Super League (ESL) case before the European Court of Justice (ECJ) on May...

In recent years, the landscape of women's elite sports has experienced a seismic shift, marked by increased recognition, financial...

Given recent uncertainty surrounding FIFA’s attempt to enforce specific parts of the National Football Agent Regulations (NFAR) in...

In the fast-paced world of ice hockey, where the speed of the players is only matched by the thrill of the game, injuries are an...

At the end of March 2023, Everton Football Club were referred to an Independent Commission for breaches of the Premier League's...

In November 2021, the UK government commissioned Conservative MP Tracey Crouch to lead the formation of a fan-led review on football....

"The World in Union" might be the soundtrack of the Rugby World Cup but rugby is far from immune from the racial divisions and prejudices...

Sports professionals today increasingly have an active presence online as well as on the pitch. On Instagram alone, Cristiano Ronaldo has...

When brands step onto the global stage of a sporting event, the stakes are high, and the opportunities are boundless. To secure a...

We are fascinated to see the influence of content creators in the esports market. It was an absolute pleasure to welcome content creator,...