3/5/2024 6:01:25 PM Creative strategies in sports marketing: navigating unofficial territory By Peter Hopton With the Six Nations Rugby Championship underway, in this article we explore a number of memorable instances of how brands have navigated...
12/21/2023 3:19:47 PM Judgment Day: The European Super League ECJ Case [27 May 2021] (Case C-333/21) By Howard Kennedy Background In our previous article, we discussed the European Super League (ESL) case before the European Court of Justice (ECJ) on May...
12/1/2023 8:07:04 AM Not FFAR enough - football agents secure a favourable decision against FIFA By Howard Kennedy Given recent uncertainty surrounding FIFA’s attempt to enforce specific parts of the National Football Agent Regulations (NFAR) in...
11/17/2023 2:16:10 PM A Salty Blow for Toffees: Everton hit with a 10-point deduction following breaches of Premier League Rules By Joel Leigh At the end of March 2023, Everton Football Club were referred to an Independent Commission for breaches of the Premier League's...
11/9/2023 5:43:53 PM On The Horizon – The Dawn of Football Governance By Joel Leigh In November 2021, the UK government commissioned Conservative MP Tracey Crouch to lead the formation of a fan-led review on football....
10/31/2023 11:54:16 AM Head Injuries and HIA: Protecting Players at the 2023 Rugby World Cup and Beyond By Rufus Scholefield The 2023 Rugby World Cup showcased the greatest talent on the biggest stage. There was an incredible quarter-final weekend, unless you...
10/30/2023 2:28:37 PM Rugby World Cup : Positive Action in Sport By Sam Murray-Hinde "The World in Union" might be the soundtrack of the Rugby World Cup but rugby is far from immune from the racial divisions and prejudices...
10/24/2023 2:27:16 PM Rugby World Cup: Game Changer -Top tips for securing official sponsorships By Peter Hopton When brands step onto the global stage of a sporting event, the stakes are high, and the opportunities are boundless. To secure a...
7/11/2023 10:09:04 AM The growing opportunities for influencers By Alex Watt We are fascinated to see the influence of content creators in the esports market. It was an absolute pleasure to welcome content creator,...
5/25/2023 8:47:35 AM Howard Kennedy launch their latest Esports insider videos By Howard Kennedy Esports is proving to be one of the fastest-growing sectors in the sports world, this year more people tuned in for the counterstrike...
3/24/2023 9:59:34 AM Competing rights - transgender athletes and sport By Sam Murray-Hinde While caveating that the decision is not set in stone, World Athletics has said 'no transgender who has gone through male puberty would...
9/24/2019 12:00:00 AM World Rugby struggles to lay down the law at the Rugby World Cup By Howard Kennedy A replica Mount Fuji, illuminated with the emblems of all twenty participating teams, kicked the Rugby World Cup off in style last Friday...