With the Six Nations Rugby Championship underway, in this article we explore a number of memorable instances of how brands have navigated...

Background In our previous article, we discussed the European Super League (ESL) case before the European Court of Justice (ECJ) on May...

Given recent uncertainty surrounding FIFA’s attempt to enforce specific parts of the National Football Agent Regulations (NFAR) in...

At the end of March 2023, Everton Football Club were referred to an Independent Commission for breaches of the Premier League's...

In November 2021, the UK government commissioned Conservative MP Tracey Crouch to lead the formation of a fan-led review on football....

The 2023 Rugby World Cup showcased the greatest talent on the biggest stage.  There was an incredible quarter-final weekend, unless you...

"The World in Union" might be the soundtrack of the Rugby World Cup but rugby is far from immune from the racial divisions and prejudices...

When brands step onto the global stage of a sporting event, the stakes are high, and the opportunities are boundless. To secure a...

We are fascinated to see the influence of content creators in the esports market. It was an absolute pleasure to welcome content creator,...

Esports is proving to be one of the fastest-growing sectors in the sports world, this year more people tuned in for the counterstrike...

While caveating that the decision is not set in stone, World Athletics has said 'no transgender who has gone through male puberty would...

A replica Mount Fuji, illuminated with the emblems of all twenty participating teams, kicked the Rugby World Cup off in style last Friday...