Esports is proving to be one of the fastest-growing sectors in the sports world, this year more people tuned in for the counterstrike final than the Super Bowl. We have seen an uptake in Esports work across a range of teams at Howard Kennedy and we are excited to provide legal expertise in this sector as it continues to evolve.
We were delighted to recently welcome content creator, Reev HD and Strategy Director of Billion Dollar Boy, Charlie Elliott to our London Bridge office.
Partner, Alex Watt interviewed both: Reev HD who provided an influencer's outlook of the role of Esports; and Charlie Elliott who explored a creative agency perspective of the sector.
The interviews have been split up into short videos, which are detailed below and can be found using the links. Throughout the coming weeks we will be documenting our top insights from these videos to share on all Howard Kennedy platforms.
Reev HD (https://www.howardkennedy.com/Hot-topic/Esports_an-influencers-perspective):
- Becoming a content creator and growing your audience
- The future of influencers in Esports
- Real-world money in Esports
- Esports and Premier League football clubs
- Sponsorship in Esports
Charlie Elliott (https://www.howardkennedy.com/Hot-topic/Esports-a-creative-agency-perspective):
- What is a creative influencer agency vs an influencer talent agency?
- What makes influencer marketing so effective?
- Brand considerations for influencer marketing
- Brands in games & the metaverse
- The pyramid of influence
- Adapting for the future
Want to hear more from us? 
