The growing opportunities for influencers

We are fascinated to see the influence of content creators in the esports market. It was an absolute pleasure to welcome content creator, Reev HD, to our offices for a chat with partner, Alex Watt. The link to the video, and short video snippets, is https://www.howardkennedy.com/Hot-topic/Esports_an-influencers-perspective.

As touched upon in the second short video, our key insight this week is that top sports teams are now signing YouTubers, TikTokers, and other content creators. Teams like Manchester City are leading the way by signing both talented esport players and influencers, making use of both the talented players for the competitions and the already established brands of the influencers for the marketing. Reev foresees this becoming the norm both to market esports and to market the core sport of a team more generally. This is undoubtedly an incredible career opportunity for many young influencers and a dream come true to engage with such high profile sports teams.

Next week we offer our top insight from Reev's comments on the use of real-world money in Esports.